Through the practice of HCD methodologies Simon’s been able to
connect needs of business with those of their customers, develop and promote
common vision, define strategy, assemble and lead cross functional teams to
deliver products and services people love.
With a background in Human Factors, his deep experience in research and innovation spans over 20 years, where he has led many interesting projects, from the early research and design of Wotif.com, to the recent service mapping of the Australian Health Payments ecosystem.
Ash also worked as the Australian Expert to ISO in defining a range of the human-centred design standards in use today.
Jason has been working as a Creative Technologist for the last 18 years in roles ranging from Web Developer, UX Designer, Service Manager, Program Delivery Lead to Online Channel Manager. Jason delivered the prototype for the DTA’s GOV.AU alpha, working in an agile manner bringing together various streams of research and technology to create a cohesive outcome. He has also led multi-disciplined delivery teams to gather requirements, implement technical solutions and ensure designs are desirable, feasible and viable.
Melinda is passionate about deeply understanding people and applying that knowledge to improve their experiences. Drawing upon her background in psychology she is able to unpack the drivers behind people's attitudes and behaviours and translate these findings into frameworks, prototypes, services and product opportunities. Mel also has 10 years experience in the field of education giving her a thorough knowledge of how people learn, interact with others and find motivation.