MEET OUR TEAM

A PERFECT BLEND OF CREATIVITY AND TECHNICAL WIZARDRY. THE BEST PEOPLE FORMULA

Simon Tobias

Design & Innovation Consultant

Through the practice of HCD methodologies Simon’s been able to connect needs of business with those of their customers, develop and promote common vision, define strategy, assemble and lead cross functional teams to deliver products and services people love.

Ash Donaldson

Design & Innovation Consultant

With a background in Human Factors, his deep experience in research and innovation spans over 20 years, where he has led many interesting projects, from the early research and design of Wotif.com, to the recent service mapping of the Australian Health Payments ecosystem.

Ash also worked as the Australian Expert to ISO in defining a range of the human-centred design standards in use today.

Belinda Tobias

Design & Innovation Consultant

An experienced researcher and strategic designer, Belinda has worked with multidisciplinary teams to bring together strategy, research, design and technology to deliver value to businesses. She has worked for global organisations in healthcare, finance, government, media / broadcasting, transportation and energy.

Jason Taikato

Creative Technology Consultant

Jason has been working as a Creative Technologist for the last 18 years in roles ranging from Web Developer, UX Designer, Service Manager, Program Delivery Lead to Online Channel Manager .Jason delivered the prototype for the DTA’s GOV.AU alpha, working in an agile manner bringing together various streams of research and technology to create a cohesive outcome. He has also led multi-disciplined delivery teams to gather requirements, implement technical solutions and ensure designs are desirable, feasible and viable.

Susan Hansen

Principal Design & Research Consultant

Susan has worked for 15 years as a researcher and 12 years as an Experience / User Experience (UX) Researcher, including two major telemedicine systems at CSIRO. Susan is a PhD candidate in Interaction design from UTS. Susan is passionate about designing innovative technology solutions that are useful, useable, used and culturally relevant.

Andrew Woodhead

Operations and Business development

Woody has worked as a Business Analyst, Project and Operations Manager for 10 years successfully delivering digital solutions and strategy projects for finance, healthcare, transport, TV, education and public sector clients. Proficient in Agile and Waterfall methodologies Woody is a Certified ScrumMaster and PRINCE2 Qualified. In the capacity of Business Development Manager, he is a key part of the Tobias team, helping to carefully craft proposals and support the delivery teams on the ground.

Alan Chen

Visual Communicator & Learning Director

Alan is an expert in all forms of visual communication from graphic facilitation to videography. He has directed for film and television, worked extensively as a visual designer, and brings 20 years of experience as an illustrator. He previously held the role as Head of the Visual Communication department at Raffles College.

Melinda Carbonell

Lead Design & Innovation Consultant

Melinda is passionate about deeply understanding people and applying that knowledge to improve their experiences. Drawing upon her background in psychology she is able to unpack the drivers behind people's attitudes and behaviours and translate these findings into frameworks, prototypes, services and product opportunities. Mel also has 10 years experience in the field of education giving her a thorough knowledge of how people learn, interact with others and find motivation.

Matthew McCarthy

Senior Experience Designer

Matthew is experienced in communications, digital media, UX and service design, additionally he is deeply specialised in content strategy. Matthew is dedicated to designing better service and product experiences. He has worked with multi-disciplinary teams throughout the project life-cycle from research, to design, through to prototyping and testing. His skill-set and experience spans customer research, analysis and synthesis of findings, communicating actionable insights through storytelling and visualisation.

Alice Howard Vyse

Senior Experience Designer

Alice is fascinated by behaviour and the interplay between design technology and culture. She is in her element bringing teams together to solve problems that matter. Alice is passionate about using her skills to design a better world on and offline. She is prone to working with pioneers, visionaries and future-builders. She brings a wealth of user research experience from both the UK and Australia, understanding users needs, plotting a course and driving projects of all sizes: from physical products to large scale regional development for government.

Olivia Kirk

Experience Designer

Olivia has a passion for understanding human behaviour and how this drives and influences the design of products and services. She thrives on turning consumer insight into strategic design and innovation. Olivia has a Bachelor of Creative Intelligence & Innovation combined with a Bachelor of Communication, social inquiry and is an experienced researcher and designer who enjoys creating customer experience visualisations through personas, scenarios, and user journeys; and employing human centred design methodologies to prototype, test and refine concepts. Her experience spans from working with start-ups through to large banks.

Kristina Lund Hansen

Lead Design & Research Consultant

Kristina is passionate about learning how people live and experience the world, how technology impacts how we live and the intersections between design, ethics, equality and social impact. Kristina is a very experienced human-centred researcher and strategic designer. She has a MSc in Information Technology Digital Design and Communication. Her experience spans from working on the Coming to Australia to Study service stream for the Digital Transformation Agency to other clients including Bupa, Department of Health and the Attorney-General’s Department and many others.

Ariana Selby-Ross

Senior Experience Designer

As a human-centred design researcher and strategist, her skills include designing and facilitating stakeholder interviews and workshops, distilling qualitative research into actionable insights, developing compelling communication material for a range of purposes and identifying customer-centric value propositions. Over the past eight years, she has applied her skills to a diverse range of projects for government, private sector and not-for-profit organisations across the Asia Pacific region.

Darren Ho

Experience Designer

As a human centred designer, Darren creates design solutions that keep the end user needs at the forefront and helps clients define and achieve their objectives. Starting as a visual designer before evolving into human centred experience design, Darren has worked on projects across industries such as education, health, finance and government.

Verawaty Chan

Lead Experience Designer

Vera has a passion for humanising technology with design. She is passionate about solving problems with strategic design thinking and creative solutions. and believes in great experiences beyond digital products and interfaces. Taking a Huaman-Centred Design (HCD) approach, she is an expert in user research, conceptualising and ideas generation, wire-framing, prototyping, design and testing. She is also skilled in conducting workshops to facilitate the team and stakeholders with their product strategy and achieving their business goals. Her expertise spans User experience design and strategy, interaction design, service design, information architecture, user testing, user research, user interface design, wireframes and multi-platform design

MEET OUR TEAM

A PERFECT BLEND OF CREATIVITY AND TECHNICAL WIZARDRY. THE BEST PEOPLE FORMULA

MEET OUR TEAM
The perfect mix of creativity and technical wizardry.
The best people formula.

We are Professionals, we are Designers, we are Innovators.

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MEET OUR TEAM

A PERFECT BLEND OF CREATIVITY AND TECHNICAL WIZARDRY. THE BEST PEOPLE FORMULA

MEET OUR TEAMThe perfect mix of creativity and technical wizardry. The best people formula.

We are Professionals, we are Designers, we are Innovators.

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MEET OUR TEAM
The perfect mix of creativity and technical wizardry.
The best people formula.

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